The Sweepstakes is open only to individuals who are at the date and time of entry: (i) legal residents and physically located in the 50 United States or the District of Columbia; and (ii) the age of majority or older in his/her state of residence (age 19 in AL/NE; 21 in MS; 18 in all other states/DC). Employees, officers, and/or directors (including their immediate family members and members of the same household) of Link Snacks, Inc. (“Sponsor”), Professional Bull Riders, LLC, Frito-Lay North America, Inc., and their respective parents, affiliated companies, subsidiaries, licensees, distributors, dealers, retailers, printers, advertising and promotion agencies, and any and all other companies associated with the Sweepstakes (collectively, with Sponsor, the “Sweepstakes Entities”) are not eligible to participate or win the “Prize” (defined below). For purposes of the Sweepstakes, “immediate family members” are defined as spouse, partner, parents, legal guardians, in-laws, grandparents, siblings, children and grandchildren and “members of the same” household shall mean people who share the same residence at least 3 months a year, whether legally related or not.


The Sweepstakes will have one (1) entry period (the “Entry Period”), which shall commence at 12:00:01 a.m. Central Time (“CT”) on August 11, 2017 and end at 11:59:59 p.m. CT on November 6, 2017.


During the Sweepstakes Period, you may enter by one of the following methods: (a) TEXT: Use your SMS-capable mobile phone to text “MATADOR” to shortcode 59769. Approximately two (2) text messages will be required to submit an entry. By texting you agree to receive at least two (2) automated reply text messages regarding the Sweepstakes for each text you send. Message and data charge(s) from your wireless service provider may apply. Consent to receive texts is not required or condition for purchase/participation. Text HELP for Help. Text STOP to end. (b) MAIL-IN: Hand print your first & last name, complete street address, daytime phone number, date of birth & email address (if available) on a 3” x 5” index card or piece of paper and place your entry into an outer-mailing envelope with proper postage affixed & mail it to: MATADOR® JERKY WIN A PBR® EXPERIENCE, PO Box 2334, Addison, TX 75001. Mail-in entries must be postmarked by 11/6/17 & received by 11/13/17. If entering by mail, each entry must be mailed separately in a hand-addressed, postmarked envelope. No photocopied or mechanically reproduced entries accepted. Entries become property of Sponsor and will not be returned. Use of any robotic, automatic, programmed or similar methods of entries will void all entries by and result in disqualification of violator. In the event of an identity dispute of an entrant whom entered via Text Message, entry will be considered made by the registered owner of the phone number used for entering. No other forms of entry are valid.


Limit one entry per person/phone number/address during the Sweepstakes Period regardless of entry method.


There will be one (1) Winner (defined below) of the Sweepstakes Prize. The potential Winner will be selected by Sponsor at a random drawing on or about November 17, 2017 during Sponsor’s business hours from among all eligible entries received by Sponsor during the Entry Period. Subject to verification of eligibility and compliance with the terms of these Official Rules, the potential Winner will be declared the Official Winner of the Sweepstakes (the “Winner”). The decisions of Sponsor are final and binding on all matters relating to the Sweepstakes. Odds of winning depend on the total number of eligible entries received by Sponsor during the Entry Period. Sponsor reserves the right to not award the Prize if an insufficient number of eligible entries are received during the Entry Period.


The potential Winner of the Sweepstakes Prize will be contacted by Sponsor on or about November 20, 2017 via e-mail and/or telephone (the “Prize Notification”). The Prize Notification will include instructions for claiming and securing the Prize which includes prompt completion and return an Affidavit of Eligibility, Release and Prize Acceptance Form and IRS W-9 form (collectively, “Affidavit”). Each entrant is responsible for monitoring their telephone records or e-mail account (as applicable) for the Prize Notification and for receipt of other communications related to the Sweepstakes. Sponsor is not responsible for suspended or discontinued wireless or land line service which may result in a potential winner not receiving initial Prize Notification; nor is Sponsor responsible for any change in participant’s email address, phone number, and/or mailing address. If attempted Prize Notification or prize is returned as undeliverable, if any required documents are not returned within the required number of days specified in the Prize Notification, if winner cannot be verified, or if winner is otherwise unable to accept the prize as stated, prize will be forfeited and may be awarded to alternate winner. If the potential Winner: cannot be reached by Sponsor for any reason within forty-eight (48) hours of telephoning or emailing such Prize Notification to the potential Winner using the phone number or e-mail address provided during entry (“Required Response Time”); does not respond to any such Prize Notification within the Required Response Time; is in noncompliance with these Official Rules; or returns, declines or refuses the Prize (or any portion thereof) for any reason, the potential Winner shall be disqualified, forfeit the Prize and, at Sponsor’s sole discretion and time permitting, an alternate potential Winner may be randomly selected from among all remaining eligible entries.


Sponsor will award one (1) Sweepstakes Prize (“Prize” or “Trip Prize”) consisting of: (i) two (2) roundtrip economy/coach airline tickets for the Winner and one (1) qualified companion via a Sponsor-selected air carrier(s) with the Winner and companion leaving from the same major commercial airport selected by Sponsor in its sole and absolute discretion to a New York, NY area airport, selected in Sponsor’s sole discretion; (ii) ground transportation to and from the airport to the Sponsor’s designated hotel; (iii) a 2-night hotel stay (January 5 & 6 , 2018 only) (one (1) standard room based on double occupancy), for the Winner and his/her companion at the Sponsor’s designated hotel in New York, NY; (iv) two (2) Price Level 1 Event tickets selected by Sponsor in its sole and absolute discretion for the 2018 PBR® Buck Off being held at Madison Square Garden (the “Event”) on Friday, January 5, 2018; (v) two (2) Price Level 1 Event tickets selected by Sponsor in its sole and absolute discretion for Saturday, January 6, 2018; (vi) $500 cash stipend (awarded in the form of a check); (vii) a Meet and Greet with a PBR® Bullfighter (selected by Sponsor in its sole discretion) during the 2018 PBR® Buck Off at Madison Square Garden (date and time of Meet and Greet to be communicated to Winner prior to Winner’s arrival in New York, NY, and is subject to PBR® Bullfighters’ availability); and (viii) a one-year supply of Matador® Jerky, consisting of a total of fifty-two (52) 3.0oz Matador Original Jerky bags. The supply of Matador® Jerky will be delivered in quarterly shipments of thirteen (13) bags each, and delivered to the Official Winner, to the address provided by the Official Winner, on a quarterly basis. The total Approximate Retail Value (ARV) of the Prize package is $4,350.00. Actual retail value of Prize may vary depending on point of departure, travel dates and fare/rate fluctuations. If the actual value of the Prize is less than the stated ARV, the difference will not be awarded. All travel arrangements must be made through Sponsor or Sponsor’s designee. Certain restrictions and blackout dates may apply. The Winner of the Prize and their companion must travel as and when designated by Sponsor or the Prize may be forfeited, and the Winner disqualified. Reference to third parties in connection with the Prize and/or third party websites or services are for reference and identification purposes only and not intended to suggest endorsement, sponsorship or affiliation with Sponsor or the Sweepstakes. The Winner’s companion has no separate right to claim or use the Prize should the Winner be disqualified or the Prize forfeited.


The Prize Winner and his/her travel companion must travel together on the same itinerary and possess all required travel documents, including government identification. It is the responsibility of the Trip Prize Winner and his/her companion to provide proper documentation (including government issued picture identification). All aspects of the travel portions of the Trip Prize must be conducted on such dates as determined by Sponsor in its sole and absolute discretion. The dates of departure and return are subject to change at Sponsor’s sole and absolute discretion. Airline tickets are non-refundable/non-transferable and are not valid for upgrades and/or frequent flyer miles. All airline tickets are subject to flight variation, work stoppages, and schedule or route changes. Sponsor reserves the right to structure travel route and select hotels in their sole and absolute discretion. The Prize Winner will not receive cash or any other form of compensation if actual travel costs are less than the estimate made in these Official Rules. The round trip air transportation element for the Trip Prize begins and ends at the point of departure. The Prize is subject to seat and hotel availability, as well as Sponsor’s terms and conditions generally applicable thereto. If in the judgment of Sponsor air travel is not required due to the Winner’s proximity to the Prize location, ground transportation will be substituted in full for roundtrip air travel at Sponsor’s sole and absolute discretion. The difference in value for travel will not be awarded to the Prize Winner. Sponsor shall not be responsible for any cancellations, delays, diversions or substitution or any act or omissions whatsoever by the air carriers, hotels, venue operators, transportation companies, prize providers or any other persons providing any Prize-related services or accommodations. Sponsor is not liable for any missed Prize events, opportunities or expenses incurred as a consequence of flight cancellation/delay or ground transportation delay. No refund or compensation will be made in the event of the cancellation or delay of any transportation or other Prize element except at the sole and absolute discretion of Sponsor. Additional Prize award details and travel information will be provided to the Prize Winner at the time of the Prize Notification. The Prize Winner and companion are responsible for obtaining travel insurance (and all other forms of insurance) at their option and hereby acknowledge that Sponsor has not and will not obtain or provide travel insurance or any other form of insurance. The companion of the Prize Winner must be at least the age of majority in his or her state/province of residence as of the date of departure, or, if a minor, Prize Winner must be the companion’s parent or legal guardian. The Winner’s companion (or his/her parent or legal guardian, if a minor) must execute an Affidavit (i.e., liability/publicity releases) prior to issuance of travel documents. Once the Winner’s companion is selected, he/she may not be substituted, except in Sponsor’s sole and absolute discretion. Travel is subject to the terms and conditions set forth in the Sweepstakes Official Rules, and those set forth by Sponsor’s transportation carrier(s) of choice. Lost, stolen or damaged airline tickets, travel vouchers or certificates will not be replaced or exchanged. All expenses not specifically mentioned herein, are not included as part of the Prize package, and are solely the Prize Winner’s responsibility, including, but not limited to: hotel taxes, additional ground transportation at the Prize Winner’s destination(s), travel insurance, room service, bag check and excess fees, parking fees, laundry service, food, alcohol, beverages, merchandise, souvenirs, internet/data, tips, gratuities, damages and service charges. The Prize Winner will be required to provide a valid credit card at the time of hotel check-in to cover such hotel incidentals and charges, if any. Transportation carrier and hotel regulations and conditions apply. Travel and lodging are subject to availability, and any changes made to either of these will be at the expense of the Prize Winner.


All Prize details, including exact seat locations, if any, shall be determined in the sole and absolute discretion of Sponsor. The Winner is fully responsible for any and all applicable federal, state, and local taxes (including income and withholding taxes), regardless of whether they, in whole or in part, are used. The ARV of the Prize is based on available information provided to Sponsor and the value of any Prize awarded to the Winner may be reported for tax purposes as required by law. The Winner may be required to provide Sponsor with a valid social security number before the Prize will be awarded for tax reporting purposes. An IRS Form 1099 may be issued in the name of the Winner for the actual value of the Prize received. The Prize, in whole and in part, is non-transferable and non-assignable, with no cash redemptions except at Sponsor’s sole and absolute discretion. Sponsor reserves the right to substitute the Prize (or any portion thereof) with a prize of comparable or greater value at its sole and absolute discretion. Sponsor does not warrant that the use of the Prize will be faultless or without modification. Released Parties (defined below) will not be responsible for weather conditions, Acts of God, acts or threats of terrorism, civil disturbances, work stoppage or any other natural disaster outside their control that may cause the cancellation or postponement of the Prize elements, including the Event. The Prize and/or any Prize components may not be resold, assigned, given away or offered for resale, any such action may result in disqualification and Prize forfeiture, and may invalidate the license granted by the Event tickets. The Released Parties are not responsible for and will not replace any lost, mutilated or stolen Prize or Prize component or any Prize that is undeliverable or does not reach the Winner because of an incorrect or changed email or other address. If Winner does not accept or use the entire Prize, the unaccepted or unused part of the Prize will be forfeited and the Released Parties will have no further obligation with respect to that Prize or portion of the Prize. No more than one Prize will be awarded. The Released Parties are not responsible for and the Winner will not receive the difference, if any, between the actual value of the Prize at the time of award and the stated ARV in these Official Rules or in any Sweepstakes-related correspondence or material.

No compensation or substitute in kind will be paid or made in lieu of if the Event is cancelled. The tickets to the Event are subject in all respect to the terms and conditions set forth on the tickets and any requirements of the Event venue. The Winner is strictly prohibited from auctioning, trading or otherwise transferring the tickets unless Sponsor consents in writing. The terms and conditions of the Event tickets awarded as the Prize will govern in the event the Event is cancelled due to weather conditions, health outbreak (e.g., Zika outbreak), an Act of God, acts or threats of terrorism, civil disturbance or any other reason. The Winner and their companion agree to comply with all applicable Event venue regulations in connection with the use of the Prize including the Event tickets. Sponsor reserves the right to remove or to deny entry to the Winner and/or their companion from the Event venue who engage(s) in a disorderly, unruly or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person at the Event.


By participating in the Sweepstakes and submitting an entry, each entrant agrees to: (i) be bound by these Official Rules, including all entry requirements, and (ii) waive any and all claims against the Sweepstakes Entities, and all of their respective officers, directors, employees, agents and representatives (collectively, “Released Parties”) for any injury, damage or loss that may occur, directly or indirectly, in whole or in part, from the participation in the Sweepstakes or from the receipt or use of the Prize (or any portion thereof) or any travel or activity related to the receipt or use of the Prize (or any portion thereof). By entering the Sweepstakes, each entrant gives their express permission to be contacted by Sponsor by email, phone and/or postal mail for the Sweepstakes purposes. The Winner, by acceptance of the Prize, grants to Sponsor and each of its designees the right to publicize the Winner’s name, address (city and state of residence), photograph, voice, statements and/or other likeness and the Prize information for advertising, promotional, trade and/or any other purpose in any media or format now known or hereafter devised, throughout the world, in perpetuity, without limitation and without further compensation, consideration, permission or notification, unless prohibited by law.


Released Parties are not responsible for stolen, late, incomplete, illegible, inaccurate, misdirected, lost, misrouted, scrambled, damaged, delayed, undelivered, mutilated, postage-due or garbled entries, transmissions, email or mail; or for lost, interrupted or unavailable network, cable, satellite, server, ISP, data provider, wireless network, website, API, or other connections including those through and/or by any website, availability or accessibility or miscommunications or failed device, computer, satellite, phone, cable, data or wireless transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; wireless service and data congestion; failures or malfunctions of phones, phone lines or phone systems, wireless towers or cellular tower equipment; any error, omission, interruption, defect or delay in wireless or other transmission, processing, or communication; non-delivery; misdirected, blocked, or delayed email notifications; printing, typographical or other errors appearing within these Official Rules, in any Sweepstakes-related advertisements or other materials; or any other errors, problems or difficulties of any kind whether human, mechanical, electronic, network, computer, phone, wireless service, mail, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of the Prize Winner or in any Sweepstakes-related materials, or the cancellation or postponement of any event. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by website users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes. Released Parties are not responsible for injury or damage to participants’ or to any other person’s computer and/or wireless device related to or resulting from participating in the Sweepstakes or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Sweepstakes or website or attempt to undermine the legitimate operation of the Sweepstakes by cheating, deception or other unfair playing practices, or intend to annoy, abuse, threaten or harass any other entrant or any representative of Sponsor or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Any attempt to damage the content or operation of the Sweepstakes is unlawful and subject to legal action by Sponsor and/or its respective agents. Sponsor shall have the sole right to disqualify any entrant for violation of these Official Rules or any applicable laws relating to the Sweepstakes, and to resolve all disputes in its sole discretion. Released Parties: (i) make no warranty, guaranty or representation of any kind concerning the Prize (or any portion thereof), and (ii) disclaim any implied warranty. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Sponsor reserves the right, in its sole discretion, to cancel or suspend the Sweepstakes (or any portion thereof) should virus, bugs, unauthorized human intervention, or other causes corrupt administration, security, fairness, integrity or proper operation of the Sweepstakes (or any portion thereof), or if a potential or Official Winner is found to be ineligible at any time. In the event of cancellation of the Sweepstakes, Sponsor may elect to identify the Winner and award the Prize by way of random drawing from among all non-suspect, eligible entries received up to the time of such cancellation. Sponsor also reserves the right, in its sole discretion, to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Sweepstakes. In the event Sponsor is prevented from continuing with the Sweepstakes by any event beyond its control, including, but not limited to, fire, flood, epidemic, earthquake, explosion, labor dispute or strike, Act of God or public enemy, communications or equipment failure, utility or service interruptions, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared), interference with the Sweepstakes by any party, or any federal, state, local or provincial government law, order, or regulation, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), Sponsor shall have the right to modify, suspend or terminate the Sweepstakes or the Prize.


Entries generated by a script, macro or other mechanical or automated means will be disqualified. In the event of dispute as to the identity or eligibility of any potential Winner based on an email account, the winning entry will be declared made by the full name submitted in the entry at the time of entry provided that the potential Winner is eligible according to these Official Rules. In the event a dispute regarding the identity of the individual who actually submitted a Sweepstakes entry cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible, void and disqualified.

As a condition of entering the Sweepstakes, each entrant agrees that: (i) any and all disputes, claims, controversies or causes of action arising out of or relating to the Sweepstakes, or any Prize awarded (each, a “Claim”), shall be: (1) arbitrated on an individual basis only, and shall not be consolidated or joined with or in any arbitration or other proceeding involving a Claim of any other party, and (2) settled by binding arbitration in New York County, New York before a single arbitrator appointed by the American Arbitration Association in accordance with its then governing rules and procedures as modified herein, and judgment on the award rendered by the arbitrator may be entered by any court having jurisdiction thereof; and (ii) under no circumstance will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for actual out-of-pocket expenses. These Official Rules shall be governed by and construed and interpreted in accordance with the laws of the State of New York, applicable to contracts entered into and performed exclusively in that State, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other laws.


For the name of the Winner, send a self-addressed, stamped envelope to be received by December 31, 2017 to: Matador® Jerky Win a PBR® Experience Sweepstakes, PO Box 2334, Addison, TX 75001.


The invalidity or unenforceability of any provision of these Official Rules will not affect the validity or enforceability of any other provision. In the event that any provision of the Official Rules is determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in effect and will be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Sponsor’s failure to enforce any term of these Official Rules will not constitute a waiver of that provision. Entrants agree to waive any rights to claim ambiguity of these Official Rules. Headings are solely for convenience of reference and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes-related materials, privacy policy or terms of use on a Sweepstakes-related website and/or the terms and conditions of these Official Rules, these Official Rules shall prevail, govern and control and the discrepancy will be resolved in Sponsor’s sole and absolute discretion.

PBR® is a registered trademark of Professional Bull Riders, LLC. All rights reserved.

Matador® is a registered trademark of Link Snacks, Inc. All rights reserved.

©2017 Link Snacks, Inc.